Positive Drive is a mobile app, that has proven itself as an effective tool for rewarding good behaviour in traffic since its launch in 2012. The app accurately tracks the movements for a variety of modalities through GPS with the permission of the user. Based on the collected data, the user rapidly receives information about the routes, modalities, speed, avoidances and other nice and useful information in clear statistics. Data will also be used to reward good behaviour. Extrinsic in form of money, points, prizes and badges. Intrinsic through an individual coaching system and sharing achievements via social media. The app is available for: iOS, Android.
Positive Drive is the first gamification tracking app that only positively rewards behaviour in traffic. With the right nudges we try to contribute to solving the problems of the future: the increasing CO2 emissions and road safety.
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